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SportsFirst at SportNXT 2025: Shaping the Future of Sports in Melbourne and Beyond

Melbourne, the sports capital of Australia, is set to host SportNXT 2025, one of the world’s leading sports business summits. As a company at the forefront of sports technology and monetization, SportsFirst is excited to attend this prestigious event from March 12-14, 2025, at Centrepiece, Melbourne Park.

With a strong focus on Victoria sports innovation, grassroots development, and digital transformation, SportsFirst will engage with industry leaders, exploring the latest trends in sports technology, fan engagement, and business growth.






Why SportNXT 2025 Matters for SportsFirst

SportNXT is a global platform where CEOs, sports executives, and technology leaders discuss the future of sports. With Melbourne being home to iconic sporting events like the Australian Open, AFL Grand Final, and Melbourne Cup, this summit is the ideal setting to connect with Victoria’s thriving sports industry.

The 2024 edition of SportNXT featured over 950 delegates and speakers from organizations like FIFA, NBA, ESPN, and AFL. This year, we anticipate even bigger discussions on:

  • AI in sports technology

  • The continued rise of women's sports

  • Sustainability in sporting venues

  • Digital transformation in athlete and fan experiences

As a company dedicated to empowering sports businesses, SportsFirst is eager to contribute to these conversations and gain insights that will shape the future of sports technology.






Victoria Sports & Melbourne’s Global Sporting Influence

Victoria is a hub for sports innovation and development. The state has a deep-rooted culture in sports, hosting world-class events such as:

  • Australian Open – One of the biggest Grand Slams in tennis

  • AFL Grand Final – The heart of Australian Rules Football

  • Formula 1 Australian Grand Prix – A globally recognized motorsport event

  • Melbourne Cup – Australia’s most prestigious horse racing event

With state-of-the-art venues like the MCG, Marvel Stadium, and AAMI Park, Melbourne provides an unparalleled ecosystem for sports business and innovation.

As SportsFirst expands its presence in the global sports industry, attending SportNXT 2025 in Melbourne allows us to connect with key stakeholders in Victoria’s thriving sports scene and explore new partnerships.






Our Key Focus Areas at SportNXT 2025

At SportNXT 2025, SportsFirst will engage in discussions around:

1. Sports Technology & AI

  • The role of AI in athlete performance, training, and scouting

  • How data analytics is transforming sports business decisions

  • The future of smart stadiums and immersive fan experiences

2. Women’s Sports Growth

  • Strategies for increasing investment in women’s leagues

  • How brands and media can amplify women’s sports

  • The economic impact of the FIFA Women’s World Cup legacy

3. Monetization & Digital Transformation

  • How B2B sports businesses can leverage digital solutions

  • Trends in sports sponsorships, fan engagement, and e-commerce

  • Opportunities in youth sports, training academies, and private coaching


AI roundtable on Sports Performance & Analytics


Join Us in Melbourne for SportNXT 2025

As SportsFirst prepares for this game-changing event, we look forward to networking with sports executives, discussing key Melbourne sports industry trends, and discovering how we can drive the future of Victoria sports innovation.

Stay tuned for updates from SportNXT 2025, where we’ll share key insights from the event, exclusive interviews, and our take on what’s next in the business of sports.

Want to connect with SportsFirst at SportNXT 2025? Get in touch today!

🚀 Follow us for live updates from Melbourne!

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