
SportsFirstAI
AI Lab for Sports Startups
SportsFirstAI is the world’s first collaborative AI Lab for Sports Startups, designed to help founders and organizations build next-generation Sports AI solutions. From performance analytics and video intelligence to fan engagement and data automation, SportsFirstAI enables innovators to prototype, test, and scale AI-driven sports products with speed, precision, and real-world impact.


Our Client & Partner
What We Offer
Fully Customizable AI Stack
Build with confidence using our fully customizable AI stack. Leverage pre-trained Vision, Document, and LLM modules to accelerate development, enhance accuracy, and deploy scalable Sports AI solutions tailored to your needs.
Prototype Faster
Prototype faster with our agile AI framework. Build and deploy proofs of concept (PoCs) in weeks, not months. Accelerate innovation, validate ideas quickly, and bring your Sports AI solutions to market with unmatched speed and efficiency.
Custom Training
Unlock the power of custom training by fine-tuning AI models with your own data. Enhance precision, adapt to your sport-specific use cases, and build Sports AI solutions that deliver deeper insights, better accuracy, and real competitive advantage.
SportsVisionAI
SportsVisionAI delivers high-accuracy visual recognition for sports images and videos, enabling precise detection of players, equipment, poses, and event markers from stills or frame-based content. Powered by advanced computer vision models, it helps automate player tagging, pose estimation, gear recognition, and event analysis, making it ideal for broadcasters, analytics platforms, and sports performance teams seeking real-time visual intelligence.


DocumentAI
DocumentAI empowers sports organizations to parse, summarize, and audit legal, medical, and performance documents with precision. From athlete contracts and onboarding packets to EMRs and scouting reports, it automates data extraction and analysis. Capabilities include contract review, performance evaluation, medical record insights, news monitoring, and social media analysis, ensuring faster decisions and improved compliance across every sports workflow.
Technology Stack
Computer Vision
Advanced image and video analysis capabilities for sports content
-
Object Detection
-
Pose Estimation
-
Motion Tracking
-
Scene Understanding
Key Use Cases We Power
Contract &
Clause Auditing
Contract & Clause Auditing automates validation of player agreements in seconds. Instantly detect missing clauses, compliance gaps, and risks—helping legal teams and clubs ensure accuracy, transparency, and faster contract approvals.
Highlight
Generation
Highlight Generation automates video analysis to detect goals, assists, and key actions—instantly creating accurate, shareable highlight clips.
Scouting
Intelligence
Scouting Intelligence transforms structured and unstructured reports into actionable performance models, enhancing player evaluation and talent discovery.
Document
Summarization
Document Summarization reads lengthy PDFs in milliseconds, extracting key insights and summaries to help teams review reports faster and make informed decisions.
Image-Based
Analysis
Image-Based Analysis automatically tags sports images by athlete, brand, jersey, or position, enabling faster media organization and data-driven visual insights.
Content Layer
for Fans
Content Layer for Fans auto-generates engaging trivia, summaries, and predictions, delivering personalized, real-time content experiences across platforms.
How it work ?
01
Collaborative Discovery
We partner with your startup to deeply understand your vision, challenges, and growth potential. Through interactive workshops and data-driven analysis, we identify key problem areas, uncover hidden opportunities, and co-create a clear roadmap that aligns your business goals with practical, scalable solutions.
02
Prototype & Experiment
Turn your ideas into reality by leveraging our AI-powered frameworks to design, test, and refine solutions quickly. We help you validate concepts, gather feedback, and iterate with confidence in a supportive, hands-on environment—ensuring every experiment moves you closer to a scalable, real-world product.
03
Scale & Launch
Transform your validated prototype into a market-ready product with our expert guidance. We help you optimize performance, ensure reliability, and plan for sustainable growth. From final refinements to launch execution, our team provides continuous support to help you scale confidently and make real-world impact.
Who It’s For?
Founders
building their first AI-enabled sports product.
Startups
needing domain-tuned AI without the overhead.
Incubators & Accelerators
supporting early sports tech innovation.
Federations & Clubs
exploring in-house AI innovation labs.
book a demo










