Sports Technology 
Consulting Services

We can do both. We love long-term partnerships where we define and deliver together. Our team includes both strategic consultants and hands-on engineers, so we can take your project from concept to deployment.

There are two primary approaches:
In-House Development

• Build your own sports technology team

• Full control over product vision and roadmap

• Higher upfront costs in recruitment and infrastructure

• Requires specialized expertise in sports data, AI/ML, and compliance

Partner with a SportsTech Consulting Firm (e.g., SportsFirst)

• Access to pre-assembled experts with proven sports-tech experience

• Faster time-to-market with ready frameworks and integrations

• Reduced recruitment/training costs

• Immediate compliance and security expertise

Recommendation: Choose based on complexity (athlete analytics vs. simple booking app), budget, and speed-to-market needs.

SportsTech consulting and development refers to the creation of specialized software, platforms, and digital ecosystems tailored to the sports industry. It involves designing, building, and implementing innovative solutions that leverage technology to transform athlete management, fan engagement, sports data analytics, event operations, compliance, and broadcasting.

SportsTech services include the end-to-end design, development, and maintenance of technology solutions for sports federations, leagues, clubs, academies, startups, and enterprises. These services help organizations streamline operations, enhance athlete performance insights, deliver immersive fan experiences, and stay compliant with sporting regulations.

Outsourcing SportsTech development brings several advantages:

• Faster deployment of athlete management, fan engagement, or analytics platforms

• Cost savings in hiring and retaining in-house sports-tech talent

• Immediate access to experts with deep sports + technology knowledge

• Ability to scale quickly with evolving fan and athlete expectations

• Compliance with international sports standards and data regulations

Yes, we offer tech leadership, audits, and collaborative co-delivery. We can integrate seamlessly with your existing team, providing mentorship, code reviews, and architectural guidance while respecting your internal processes.

Yes, especially when impact is at the heart of your sports mission. We believe technology should make sports more accessible and inclusive, and we offer special considerations for organizations focused on social impact.

Costs depend on scope (mobile app vs. end-to-end platform), features (AI analytics, streaming, ticketing, data pipelines), and team size. Using ready modules or white-label solutions can reduce cost, while custom development offers more flexibility and ownership.

We work across the full modern tech stack, including React, Node.js, Python, AWS, Azure, mobile development, AI/ML frameworks, blockchain, and specialised sports data APIs. Our focus is on choosing the right technology for your specific use case.

A white-label SportsTech platform is a pre-built solution that can be rebranded and customized for academies, clubs, or startups.

Key Features may include:

• Athlete management (onboarding, performance, medical)

• League and competition management

• Fan engagement apps with live scores & rewards

• Sports analytics dashboards

• Ticketing & merchandise systems

• Video streaming & highlight generation

This reduces time-to-market while letting you focus on growth, branding, and community.

Timelines vary based on complexity—e.g., a fan engagement app may take 3–4 months, while an athlete performance platform or league management system may take 6–12 months.

Security is mission-critical in sports platforms. Best practices include:

• Data encryption (TLS/SSL, SHA-256/512 hashing)

• Access control & role-based permissions (for athletes, admins, coaches)

• Secure payment compliance (PCI DSS for fan transactions)

• DDoS & intrusion protection (firewalls, IDS, WAF)

• API rate limiting & monitoring to prevent abuse

• Privacy compliance (GDPR, HIPAA for medical/athlete data)

It varies by scope. Discovery sprints are typically 2-4 weeks, fractional CTO arrangements are ongoing monthly retainers, and end-to-end product development can range from 3-18 months depending on complexity.. Timelines vary based on complexity—e.g., a fan engagement app may take 3–4 months, while an athlete performance platform or league management system may take 6–12 months.