Fractional CTO Services for Sports Startups
Strategic Technology Leadership Tailored to Accelerate Your Sports Startup’s Growth
SportsFirst’s Fractional CTO service gives sports startups senior technology leadership without a full-time hire. We align product strategy with revenue goals, ship reliable releases, integrate AI and data, and scale cloud costs responsibly. Work with hands-on leaders who know leagues, teams, broadcasters, betting, wearables, and fan apps.

Why Choose a Fractional CTO for Your Sports Startup?
Hiring a full-time CTO is often out of reach for early-stage sports startups, yet technology leadership is critical for your growth. A Fractional CTO offers the same level of strategic guidance as a full-time CTO but on a part-time, flexible basis. This allows your startup to develop a solid technology foundation, manage product development, and scale without the high cost of a permanent executive.
Product and roadmap leadership
Define MVP, reduce scope risk, create delivery milestones, and run agile cadences that match sports calendars.
AI and data integration
Add computer vision, player stats pipelines, RAG chat, and personalization. Set data contracts and tracking plans that power analytics.
Cloud architecture and cost control
Design scalable infra on AWS, GCP, or Azure. Set up CI/CD, observability, and autoscaling. Cut waste with right-sizing and caching.
Security and compliance guardrails
Secrets management, role-based access, audit logs, and payment/KYC flows aligned to market rules.
Team hiring and vendor management
Write role scorecards, interview engineers, and manage agencies and data providers. Keep everyone shipping toward the same KPIs
Sports data and third-party integrations
SDKs and APIs for stats feeds, streaming, ticketing, payments, push, experimentation, and CDPs.
Who is this for ?
Early-Stage Sports Startups
Growing Sports Tech Companies
Innovative Sports Projects
Focused on launching and scaling their first product.
In need of experienced tech leadership to guide expansion.
Seeking expert oversight on AI integration, product development, and infrastructure.
Key Services We Offer
Cloud Infrastructure and Scaling Solutions
We design scalable cloud infrastructure to support the growth of your sports startup, ensuring security and reliability as user demand grows.
Product Development Oversight
We provide guidance and leadership for developing sports platforms, applications, and digital products, ensuring that your product is market-ready and scalable.
Tech Team Building and Vendor Management
We assist in recruiting and managing your technical team while also overseeing third-party vendors to ensure seamless operations.
AI and Data Integration
We integrate AI and data analytics into your product to enhance user experience, performance tracking, and fan engagement.
Technology Roadmap and Strategy Development
We help you craft a technology roadmap that aligns with your business goals, ensuring long-term scalability and efficiency.
What's the Process?
01
Initial Consultation and Tech Audit
We begin with a detailed assessment of your technology stack, product vision, and business goals. This tech audit helps us identify opportunities for improvement and growth.
02
Sports Technology Roadmap Creation
Based on the audit, we develop a custom technology roadmap designed to align with your startup’s goals and growth objectives
03
Sports Product Development and Leadership
Our Fractional CTO will oversee your product’s development, ensuring it meets market demands and is built for scalability and efficiency.
04
Ongoing Sports CTO Support
As your startup grows, we continue to provide strategic technology leadership, adjusting your roadmap as necessary and guiding your team in AI integration, infrastructure scaling, and tech recruitment.
Flexible Pricing Plans for Sports Startups
We understand that startups need flexibility, so we offer affordable pricing plans based on your specific needs:



