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Writer's pictureNishant Shah

Sports Funding, M&A News- Game Theory, Tiparra, Genius Sports, NFL, Zelus Analytics

Updated: Feb 14


Scorecard November 2023
Scorecard November 2023

Get Exclusive Updates Of Sports Funding, Sports Mergers, Sports Acquisitions and Sports Partnerships


Welcome to ScoreCard, your monthly dose of the latest and greatest happenings in the dynamic world of sports and sports technology! In a rapidly evolving landscape, we understand the importance of staying informed and ahead of the curve. That's why we've created ScoreCard by SportsFirst to bring you a comprehensive roundup of the most exciting sports deals, startup funding alerts, mergers, acquisitions, and emerging technologies in the industry.


Every month, our dedicated team of experts curates the top stories and trends from the world of sports and sports tech, ensuring that you never miss a beat. We've got you covered from the latest mega-mergers to innovative startups shaking up the industry. We dive deep into sports to bring exclusive insights, expert analysis, and thought-provoking commentary on the hottest topics.


ScoreCard is more than just a newsletter; it's a community of like-minded enthusiasts, professionals, and visionaries passionate about the future of sports and sports technology. Our mission is to keep you informed, inspired, and engaged as we explore cutting-edge developments reshaping how we play, compete, and experience the thrill of sports.


Welcome aboard, and let the games begin! 🏆



Game Theory raises $2 million
Game Theory raises $2 million

Game Theory Secures $2 Million in Pre-Series A Funding to Revolutionize Sports Engagement Technology


Leading the funding round, Rainmatter Capital spearheads a $2 million investment in sportstech startup Game Theory. The financing also sees participation from prominent backers including Rohan Bopanna, WEH Ventures, Prequate Advisory, and angel investors such as Balakrishna Adiga.

Game Theory, at the forefront of technology-driven sports enhancement, focuses on revolutionizing real sports engagement and accessibility. The company's innovative platform aims to elevate athlete performance, streamline sports organization operations, and deliver immersive experiences for fans.

The newly acquired funds will be instrumental in advancing Game Theory's technology, launching coaching products, and extending the footprint of intelligent sporting facilities throughout India










Sports Tech Market Soars: Anticipates USD 29.95B Growth by 2027


Technavio predicts a substantial surge in the sports technology market, projecting a USD 29.95 billion expansion by 2027 with a 25.3% CAGR from 2022. The rise is propelled by key factors: a boom in sports tech events providing platforms for innovation and networking, increasing demand for data analytics in sports decision-making, and the growing popularity of esports. Events like CES, SportsPro OTT Summit, and others draw diverse stakeholders, while sports tech firms innovate for data-driven sports strategies and esports experiences. Overall, the market is set for robust growth.




Brisbane Roar introduces the Brisbane Roar App
Brisbane Roar introduces the Brisbane Roar App

Brisbane Roar Unveils Cutting-Edge Mobile App in Partnership with Tiparra


In a strategic alliance with Tiparra, the Brisbane Roar proudly introduces the Brisbane Roar App. Launched in October 2023, this application is available for free on both the App Store and Google Play, offering fans a comprehensive platform designed to elevate their experience.





Key Features:


  • Live Match Centre: Stay updated with real-time scores, stats, and commentary for all Brisbane Roar matches.

  • News and Updates: Receive the latest developments and news from the Brisbane Roar.

  • Videos: Access exclusive footage featuring Brisbane Roar players and coaches.

  • Match Tickets: Easily purchase tickets for Brisbane Roar matches directly through the app.

  • Membership: Effortlessly enroll in the Brisbane Roar Roar Active membership program using the app.

  • Merchandise: Direct access to procure Brisbane Roar merchandise.

This collaboration signifies a crucial step forward in providing fans with a user-friendly and feature-rich application, underscoring the Brisbane Roar's dedication to delivering an enhanced and interactive fan experience.







Elevate NFL+ Viewing Experience
Elevate NFL+ Viewing Experience

Genius Sports and NFL Elevate NFL+ Viewing Experience with AI Technology


Genius Sports, the NFL's official data distributor, has forged a transformative partnership with the league to revolutionize the NFL+ streaming service. Through cutting-edge AI-powered data technology, two new viewing modes are introduced for NFL+ subscribers:


  1. NFL+ Stats Stream: Real-time display of player names, locations, speeds, and box score player stats.

  2. NFL+ Vision Stream: Utilizes Next Gen Stats player-tracking data, offering insights like ball carrier speed, yards after catch, and time to throw.

These modes empower fans to personalize their experience, catering to analytics or strategy preferences. The partnership also brings additional features, including personalized game highlights, real-time alerts, and interactive stats, fostering a more engaging and informed viewer experience.


Benefits of the Partnership:

For the NFL:

  • Enhanced fan engagement and satisfaction.

  • Potential to attract new NFL+ subscribers.

  • Monetization opportunities for NFL data through innovative products and services.

For Genius Sports:

  • Access to the NFL's official data and brands.

  • Establishing Genius Sports as a leader in sports data and technology.

  • Potential revenue increase through new offerings.



Secures $3.6M
Secures $3.6M

Zelus Analytics Secures $3.6M in Series A Funding Led by RedBird Capital



Sports analytics trailblazer Zelus Analytics has raised $3.6 million in Series A funding, spearheaded by RedBird Capital and featuring prominent investors like Teamworthy Ventures, Gametime Capital, Kevin Durant, Rich Kleiman's 35V, and Billy Beane. This funding infusion will fuel Zelus Analytics' expansion into diverse markets, such as college sports and esports, while fortifying its acclaimed sports intelligence platform. Known for employing AI and machine learning, Zelus Analytics assists professional sports entities in strategic decision-making regarding player performance, team trends, and opponent strategies. The Series A funding will amplify brand exposure, drive product development, facilitate market expansion, and support team growth, propelling Zelus Analytics toward new heights in the sports analytics realm.







As the sports industry continues to grow and evolve, we can expect to see even more exciting funding and acquisition deals in the future. These deals will not only shape the landscape of the industry but also provide opportunities for new players to enter the market and for existing players to expand their reach. Whether it's through new technologies, innovative partnerships, or strategic acquisitions, the sports industry is sure to remain a hotbed of activity for years to come. So stay tuned for more updates and insights on the latest developments in this fast-paced and exciting field.


ScoreCard is for every Sports enthusiast. So, whether you're an athlete, a fan, an investor, or an entrepreneur in the sports and sports tech realm, ScoreCard is the perfect companion for staying up-to-date and inspired. Gear up for an exciting journey, as we embark on this adventure to stay ahead in the game!




We at SportsFirst look forward to ideas, suggestions & contributions to our newsletter.















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