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Sports Funding, M&A News- Lapso Studios, Tech Mahindra, Agilitas, Playmaker, Mochikos, AWS

Updated: Feb 14



Get Exclusive Updates Of Sports Funding, Sports Mergers, Sports Acquisitions and Sports Partnerships


Welcome to ScoreCard, your monthly dose of the latest and greatest happenings in the dynamic world of sports and sports technology! In a rapidly evolving landscape, we understand the importance of staying informed and ahead of the curve. That's why we've created ScoreCard by SportsFirst to bring you a comprehensive roundup of the most exciting sports deals, startup funding alerts, mergers, acquisitions, and emerging technologies in the industry.


Every month, our dedicated team of experts curates the top stories and trends from the world of sports and sports tech, ensuring that you never miss a beat. We've got you covered from the latest mega-mergers to innovative startups shaking up the industry. We dive deep into sports to bring exclusive insights, expert analysis, and thought-provoking commentary on the hottest topics.


ScoreCard is more than just a newsletter; it's a community of like-minded enthusiasts, professionals, and visionaries passionate about the future of sports and sports technology. Our mission is to keep you informed, inspired, and engaged as we explore cutting-edge developments reshaping how we play, compete, and experience the thrill of sports.


Welcome aboard, and let the games begin! 🏆


Cycling into Success: Lapso Studios Secures €1.5 Million Funding for Nationwide Expansion in Spain


Barcelona-based sportstech innovator Lapso Studios has successfully secured €1.5 million in funding, marking a significant milestone for the company as it aims to expand its unique boutique studio concept across Spain. Offering 50-minute workouts that blend high-intensity cycling with dance, strength, resistance, upper body exercises, and expert coaching, Lapso Studios provides a dynamic and enjoyable approach to fitness. Co-founder and CEO Pere Grau expressed gratitude for the support, emphasizing that the investment will accelerate the company's growth and extend its distinctive fitness experience to a broader audience. Since its launch in 2021, Lapso Studios has rapidly expanded, currently boasting two studios in Barcelona with plans to open an additional five in the coming year. The company's commitment to inclusivity is reflected in its intention to develop programs for beginners, children, and older adults, as well as explore partnerships with corporate wellness initiatives and health insurance companies.














Elevating Fan Experiences: Tech Mahindra Launches AI and AR/VR-Powered Sports Cloud Platform on AWS


Tech Mahindra, a leader in digital transformation, has introduced an advanced sports cloud platform on Amazon Web Services (AWS), signaling a new era in fan engagement. Powered by AI, machine learning, analytics, AR, and VR, the platform is designed to enhance the experiences of sports enthusiasts. It offers features such as AI-driven fan engagement, ML-based performance analytics, and immersive AR/VR experiences, promising a transformative impact on how sports organizations connect with their fan base. The platform opens up exciting possibilities from personalized fan interactions to virtual stadium tours and athlete performance analysis. This innovation positions sports organizations to expand their reach, boost revenue, and improve overall performance, marking a significant leap forward in the industry.



Agilitas Sports closes it’s deal with Mochikos


Puma’s former managing director’s new venture- Agilitas Sports has lifted the curtains on his acquisition of the footwear manufacturing firm Mochiko Shoes to enter the footwear and clothing market. It’s a famous supplier to international brands including Adidas, Puma, New Balance, and Skechers. Reebok, Asics, Crocs, Decathlon, Clarks and US Polo, among others. This particular deal will invest right from manufacturing to retail and thereby the size of the deal is not known yet. Agilitas Sports will soon launch its retail business. And that said the CEO and Co-founder strongly confirmed that there’s more to than this attributing to the entire sports value chain whilst drawing attention towards the company’s plans to commence the consumer-facing in the next 2-6 months.Moreover, there will be further mergers and acquisitions hat will take place in the near future as claimed by the CEO and Co-founder. Also, they will continue to build other large footwear brands and function independently. Furthermore, they are also ready to make long-term enhancements and keep up with the high demands in the sports and athleisure footwear sector. The firm made a revenue of Rs 642 crore in FY23 projecting a 30% year-on-year growth. The company has it’s manufacturing units in Dehradun and Rishikesh, Noida.







Better Collective got into an agreement to acquire Playmaker Capital Inc.


Playmaker, a digital sports media company renowned for delivering immersive sports content experiences, has recently confirmed its acquisition by Better Collective A/S, a leading sports media group boasting a diverse portfolio of global and national sports brands. This acquisition, valued at approximately EURO 176 million, involved the issuance of Better Collective's ordinary shares, determined by the 10-day volume-weighted average trading price on Nasdaq Stockholm as of November 3, 2023. Shareholders of Playmaker were offered the choice of receiving 65% of the consideration in Better Collective ordinary shares, with the remainder in cash. Those who did not make a selection received a default consideration comprising CAD$0.245 in cash and 0.0134 Better Collective ordinary shares for each Playmaker common share. This strategic move aims to capitalize on marketing investments and advanced technology, benefiting both Playmaker and Better Collective by enhancing product offerings and expanding geographic and demographic diversification. The acquisition strategically positions Better Collective to reinforce its presence in America and South America, with ambitions to become the premier sports media group in these regions.






As the sports industry continues to grow and evolve, we can expect to see even more exciting funding and acquisition deals in the future. These deals will not only shape the landscape of the industry but also provide opportunities for new players to enter the market and for existing players to expand their reach. Whether it's through new technologies, innovative partnerships, or strategic acquisitions, the sports industry is sure to remain a hotbed of activity for years to come. So stay tuned for more updates and insights on the latest developments in this fast-paced and exciting field.


ScoreCard is for every Sports enthusiast. So, whether you're an athlete, a fan, an investor, or an entrepreneur in the sports and sports tech realm, ScoreCard is the perfect companion for staying up-to-date and inspired. Gear up for an exciting journey, as we embark on this adventure to stay ahead in the game!






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